Context
Jovē is a functional alkaline water designed for deep cellular hydration, featuring a pH of 9.5+ and proprietary Advanced Cellular Hydration (ACH) technology.

Challenge
In the crowded world of bottled water, it’s easy to get lost in the noise of pH claims and mountain spring clichés. Jovē wanted to stand out by being the water brand that people trust, with proprietary, science-backed, deep cellular-level hydration.

Solution
We launched a bold new campaign that invites a new wave of consumers to go deeper and start a long-lasting hydrationship.

Team: Eric Rojas (Creative Director), Kavya Sridhar (Lead Designer), Jeremy Pippenger (Copywriter), Matheus Oliveira (Designer), Julie Tran (Jr Designer), Yuriy (Art Director), Casey Laret (Account Manager)