Full Case Study Coming Soon

Jovē is a U.S.-based bottled water brand that sought to refresh its positioning and attract a new generation of consumers. In a category saturated with functional claims and overused “mountain spring” narratives, the brand aimed to feel more personal - shifting from product-led messaging to building a meaningful, lasting relationship with its audience.

This repositioning centered Jovē around its proprietary, science-backed, cellular-level hydration, reframing it as more than just water. The resulting campaign platform invited consumers to go deeper - asking their customers to Start A Deep and Healthy Hydrationship™

Team: Eric Rojas (Creative Director), Kavya Sridhar (Lead Designer), Jeremy Pippenger (Senior Copywriter), Matheus Oliveira (Designer), Julie Tran (Designer), Yuriy (Creative Director), Casey Laret (Account Manager)