Context
Tetro is an Indian startup redefining the pre-owned smartphone market by offering premium, like-new iPhones at accessible prices.

Challenge
Despite India's love for iPhones, buying second-hand devices has long been riddled with distrust. Tetro needed a visual identity that could shift that perception into something optimistic and trustworthy.

Solution
I designed a visual identity that felt fresh and approachable, positioning Tetro as a credible and customer-friendly brand that makes buying a pre-loved iPhone feel as confident and exciting as buying a new one.

As part of this system, I concepted and vibe-coded an interactive brand tool centered around one of their signature elements, The Tetrofetti (Scroll down to read about it).

Click on the link below for the Tetrofetti Tool